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Market Research

Real insights. Real people. Real growth.


At Unparalleled MRS, we believe market research shouldn’t feel overwhelming or out of reach—especially for growing brands and startups. 

Whether you need support for a single study or help shaping your go-to-market strategy from the ground up, we connect you with the right people, questions, and data to make confident, informed decisions.

What We Offer

                                          • We're experienced in both qualitative and quantitaive research.
                                          • We're fast, responsive, and transparent - no fluff, no ghosting.
                                          • We know what "done well" looks like and bring clarity to the process.
                                          • We specialize in working with brands that are just getting started.

            • We're experienced in both qualitative and quantitaive research.
            • We're fast, responsive, and transparent - no fluff, no ghosting.
            • We know what "done well" looks like and bring clarity to the process.
            • We specialize in working with brands that are just getting started.

Participant Recruitment

We find the people you actually need to hear from.

Whether you're running focus groups, surveys, or in-depth interviews, we recruit high-quality participants who match your ideal audience—with detailed screeners and a proven process that gets results.

Go-To-Market & 
Foundational Research Projects

Not sure where to start? We’ll guide you through it.

From identifying your target audience to testing product messaging and concepts, we structure custom research plans that support your launch—or pivot—with clarity and direction.

Screener & Survey Development

Ask the right questions. Get better answers.

We design screeners, surveys, and discussion guides that are simple, effective, and tailored to your research goals. Whether you’re working with us for recruitment or not, our tools are available as stand-alone services, too.

Custom Reports & Takeaways

Need help making sense of your data?

We offer light analysis and synthesis options for clients who want help translating findings into action steps. Perfect for early-stage brands, solo founders, or marketing teams needing a quick snapshot of key takeaways.

Participant Recruitment
GTM & Foundational Research
Screener & Survey Development
Custom Reports
Participant Recruitment

​Participant Recruitment

At Unparalleled MRS, we believe clarity builds trust. That’s why our pricing structure is both transparent and flexible so you can see exactly what you're investing in, without the confusion.


We continue to offer traditional itemized pricing for those who prefer a line-by-line breakdown., but if you're looking for a simpler experience, you can now bundle your services* and save.  Here’s how it works:


Combine a minimum of our four core services and you’ll automatically receive a 5% discount on the applicable service lines:

  1. Project Management Package 
  2. Participant Recruitment Package 
  3. Participant Management Package 
  4. Incentive Management & Distribution Package**
  5. Bonus: You can even add up to two add-ons from our Technology & Tools section!


*Discount does not apply to the portion allocated to participant incentives.

**For projects with a total cost below $500, a minimum fee of $500 will be charged.

STANDALONE SERVICE DESCRIPTIONS

STANDALONE PRICING

Project Management includes:Prices start at:
  • Project Set Up which includes, but is not limited to: survey creation and distribution, basic marketing on standard corporate channels
  • 30-minute Pre-Project Launch meeting
  • Daily E-mail Communication and updates including one full recruitment and analysis update each day by your specified time or 2pm US Eastern
  • Quota and Grid Management using our in-house provided grid template
  • 30-minute Post-Project Review meeting
1 - 10 people                    $500 flat
11th person +                   $15 each additional person
------------------------------------------------
*A rush or rescue recruit will have an additional fees applied:
1 - 10 people                     $250 flat
11th person +                     $5 each additional person



Participant Recruitment includes:Prices per participant:
  • Participant sourcing and screening
  • Pre-qualifying participants based on specific criteria as determined in the screener
  • Recruitment analysis and reporting as needed
  • Recruitment strategy development

Consumer                         $75*

Business Professionals       $125*

Medical Professionals        $150*

Patients/Caregivers           $100*

*prices are starting points only assuming a Qualitative gen pop difficulty level and will vary based on the specific needs of your project.

Participant Management includes:Prices per participant:
  • Scheduling participants
  • Participant engagement and communication
  • Sending invitations, reminders, and follow-up messages
  • Includes up to one (1) recontact for any reason (additional fees will apply for additional recontacts)

Consumer                         $50

Business Professionals        $75

Medical Professionals         $75

Patients/Caregivers           $50


Incentive Distribution and Management includes:Prices start at, per participant:
  • Communication regarding payments
  • Timely payment to the participants (standard payment is choice of gift card redeemed through the platform, Tremendous)
  • Incentive processing fees

Incentive                           $varies*

Processing fee                  $5

*incentive costs will vary based on the specific needs of your project and are excluded from any discounts.

Add-On Services - Technology and Tools (also offered individually)Prices per service:
  1. Custom Grid Template - Either a grid template that you provide, or requests to customize our template.
  2. Email Lists - Provide a list of emails for us to use with our platform.
  3. NDA distribution and collection - Provide the NDA document or modify our template, and we will distribute, collect and store/share.
  4. Phone Lists - Provide a list of phone numbers for us to use with our platform.  
  5. Platform Liaising - We will upload participants to your chosen platform.
  6. Pre-, Ante-, or Post-Work distribution and collection - We will do the distribution, collection, and chasing down of additional work.
  7. Recontacts -Sometimes questions come up or schedules shift, and participants need to be rescheduled.
  8. Tech Checks -We schedule a 15-minute tech check with participants up to two days before their interview.
  9. Transcription - Using our proprietary technology, we offer transcription of many languages including medical.   
  10. Translation - Using our proprietary technology, we offer translation of many languages including medical.
  11. Typing Tools - We will manage the extensive additional labor that can go into completing end-client provided typing tools.
  1. $35 per person
  2. $25 per 1,000 contacts
  3. $10 per person per document
  4. $25 per 1,000 contacts
  5. $15 per person
  6. $25 per person per document
  7. $35 per person per contact
  8. $25 per person
  9. $3/minute for up to 3 speakers, $3.50/min +
  10. Varies by language, per minute
  11. $25 per person

STANDALONE SERVICE DESCRIPTIONS AND PRICING

Project Management includes:
  • Project Set Up which includes, but is not limited to: survey creation and distribution, basic marketing on standard corporate channels
  • 30-minute Pre-Project Launch meeting
  • Daily E-mail Communication and updates including one full recruitment and analysis update each day by your specified time or 2pm US Eastern
  • Quota and Grid Management using our in-house provided grid template
  • 30-minute Post-Project Review meeting

Prices start at:

1 - 10 people                    $500 flat
11th person +                   $15 each additional person
------------------------------------------------
*A rush or rescue recruit will have an additional fees applied:
1 - 10 people                     $250 flat
11th person +                     $5 each additional person

- - - - -

Participant Recruitment includes:
  • Participant sourcing and screening
  • Pre-qualifying participants based on specific criteria as determined in the screener
  • Recruitment analysis and reporting as needed
  • Recruitment strategy development

Prices per participant:

Consumer                         $75*

Business Professionals       $125*

Medical Professionals        $150*

Patients/Caregivers           $100*

*prices are starting points only assuming a Qualitative gen pop difficulty level and will vary based on the specific needs of your project.

- - - - -

Participant Management includes:
  • Scheduling participants
  • Participant engagement and communication
  • Sending invitations, reminders, and follow-up messages
  • Includes up to one (1) recontact for any reason (additional fees will apply for additional recontacts)

Prices per participant:

Consumer                         $50

Business Professionals        $75

Medical Professionals         $75

Patients/Caregivers           $50

- - - - -

Incentive Distribution and Management includes:
  • Communication regarding payments
  • Timely payment to the participants (standard payment is choice of gift card redeemed through the platform, Tremendous)
  • Incentive processing fees

Prices start at, per participant:

Incentive                           $varies*

Processing fee                  $5

*incentive costs will vary based on the specific needs of your project and are excluded from any discounts.

- - - - -
Add-On Services - Technology and Tools (also offered individually)
  1. Custom Grid Template - Either a grid template that you provide, or requests to customize our template.  ~  $35 per person
  2. Email Lists - Provide a list of emails for us to use with our platform.  ~  $25 per 1,000 contacts
  3. NDA distribution and collection - Provide the NDA document or modify our template, and we will distribute, collect and store/share.  ~  $10 per person per document
  4. Phone Lists - Provide a list of phone numbers for us to use with our platform.  ~  $25 per 1,000 contacts
  5. Platform Liaising - We will upload participants to your chosen platform.  ~  $15 per person
  6. Pre-, Ante-, or Post-Work distribution and collection - We will do the distribution, collection, and chasing down of additional work.  ~  $25 per person per document additional work.  ~  $25 per person per document
  7. Recontacts -Sometimes questions come up or schedules shift, and participants need to be rescheduled.  ~  $35 per person per contact
  8. Tech Checks -We schedule a 15-minute tech check with participants up to two days before their interview.  ~  $25 per person
  9. Transcription - Using our proprietary technology, we offer transcription of many languages including medical.  ~  $3/minute for up to 3 speakers, $3.50/min +
  10. Translation - Using our proprietary technology, we offer translation of many languages including medical.  ~  $Varies by language, per minute
  11. Typing Tools - We will manage the extensive additional labor that can go into completing end-client provided typing tools.  ~  $25 per person
GTM & Foundational Research

​Go-To-Market (GTM) & Foundational Research

Before you launch something new, you need to make sure it actually resonates. Our Go-To-Market (GTM) and foundational research services help you validate your ideas, understand your target audience, and shape your offering with clarity—not guesswork.


We keep it simple, focused, and startup-friendly.

What We Offer:

  • Audience Discovery – Who are you building for? What do they really need?

  • Message & Concept Testing – Get feedback on what you're saying and how you're saying it

  • Early-Stage Offer Validation – Is your product or service something people want?

  • Quick Pulse Checks – Get fast insights on a specific question or challenge

How It Works:

  • We start with a quick discovery call

  • We create a custom mini research plan based on your goals

  • We help you gather real feedback (via interviews, surveys, or both)

  • You get a summary of key takeaways to move forward with confidence

This is Perfect For:

  • Founders prepping for launch

  • Marketers testing new messaging or offers

  • Teams needing validation before investing further

Pricing:
Starts at $1,500, depending on project scope and methods used.
Includes project setup, recruitment, coordination, and summary reporting.
(Custom quotes available for multi-phase or high-volume studies.)

Let’s make sure you’re building the right thing before you build it all the way.

Screener & Survey Development

​Screener & Survey Development

The quality of your research starts with the right questions. We create custom screeners and surveys designed to target the right participants and gather meaningful insights. Each tool is crafted to reflect your goals, avoid bias, and streamline the process for both you and your audience.

Screener & Survey DevelopmentPrices start at:
Strong research starts with smart, strategic questions. Whether you’re screening participants or collecting feedback, we create custom tools tailored to your goals and audience.  To ensure you’re speaking to the right people or asking the right things, we’ll help you get clear, reliable data from the start. What's included:1 - 10 questions                $250 flat
11th question +                 $10 each additional question

  • One fully custom screener or survey
  • Up to 10 thoughtfully written questions, option to add on

  • Aligned to your research objectives and audience

  • Delivered in your preferred format (Google Forms, Typeform, Word doc, etc.)

  • One round of revisions included



Screener & Survey Question Rewrite or Added QuestionsPrices start at:
Already have a screener or survey but need to make updates? We’ll help you refine what you have whether you’re adding new questions, improving clarity, or adjusting for a new target audience.  This service is also ideal for research teams or marketers who have a starting point but want professional polish to ensure accuracy, consistency, and participant understanding. What's included:  1 - 5 questions                $250 flat
6th question +                 $10 each additional question

  • Edits or rewrites of up to 5 existing questions, option to add on
  • Optional addition of new questions to an existing tool

  • Review for clarity, flow, and bias

  • Final version delivered in your preferred format

  • One round of revisions included


Screener & Survey Development
Strong research starts with smart, strategic questions. Whether you’re screening participants or collecting feedback, we create custom tools tailored to your goals and audience.  To ensure you’re speaking to the right people or asking the right things, we’ll help you get clear, reliable data from the start. What's included:
  • One fully custom screener or survey
  • Up to 10 thoughtfully written questions, option to add on

  • Aligned to your research objectives and audience

  • Delivered in your preferred format (Google Forms, Typeform, Word doc, etc.)

  • One round of revisions included

Prices start at:

1 - 10 questions                $250 flat
11th question +                 $10 each additional question

 - - - - -

Screener & Survey Question Rewrite or Added Questions
Already have a screener or survey but need to make updates? We’ll help you refine what you have whether you’re adding new questions, improving clarity, or adjusting for a new target audience.  This service is also ideal for research teams or marketers who have a starting point but want professional polish to ensure accuracy, consistency, and participant understanding. What's included:
  • Edits or rewrites of up to 5 existing questions, option to add on
  • Optional addition of new questions to an existing tool

  • Review for clarity, flow, and bias

  • Final version delivered in your preferred format

  • One round of revisions included

Prices start at:

1 - 5 questions                $250 flat
6th question +                 $10 each additional question

Custom Reports

​Custom Reports & Insights Summaries

You did the research... now what?


If you're not sure how to turn participant feedback into real direction, you're not alone. Many founders and small teams collect great data but get stuck at the finish line. That’s where we come in.


Our custom reports help you go from notes and transcripts to clarity and confidence. We highlight what stood out, what your audience really thinks, and what you should do next, so you can stop guessing and start making smart, data-backed moves.

What’s Included:

  • Clear, theme-based summary of participant feedback

  • Memorable quotes (yes, the good ones)

  • Visuals when relevant (charts, tables, word clouds)

  • Key takeaways you can actually act on

  • Final report in a polished, presentation-ready PDF

  • Up to two rounds of edits

  • (2) 30-minute walkthrough calls (pre- and post-) to talk it through

This services is perfect for you if:

  • You’re a solo founder or small team

  • You don’t have a dedicated research analyst

  • You want to share findings with stakeholders, investors, or advisors

  • You just need help making sense of the info you collected

Pricing starts at:

$Varies based on overall size and complexity of the research.

Frequently Asked Questions

Why should we choose Unparalleled MRS for our project?
United by a shared passion for market research and an unwavering commitment to excellence, we embarked on this journey to redefine industry standards. 

What sets us apart is our dedication to diversity, equity, and transparency in every aspect of our operations. We don't just provide market research recruitment services; we strive to foster meaningful connections and advocate for the importance of informed decision-making. Our distinctive blend of expertise and backgrounds forms the bedrock of Unparalleled MRS, enabling us to offer truly impactful solutions that benefit our team members, participants, and clients alike.  Our promises to you include:

Custom Proposals with Swift Turnaround

Streamlined Service Offerings

Daily Project Communication

Continuously Expanding Nationwide Panel

Leverage Technology and Innovation

Participant Quality Guarantee

We "Strive to Thrive!"

What industries does your company specialize in serving?

Our company has the ability to serve a diverse range of industries, including but not limited to technology, healthcare, finance, retail, manufacturing, education, and hospitality. We have extensive experience working with clients across various sectors, tailoring our solutions to meet the unique needs and challenges of each industry.

What other services outside of recruitment can you handle?
At present, Unparalleled MRS primarily concentrates on optimizing the recruitment process. Nevertheless, we also provide additional services that complement our recruitment solutions. These include Translation, Transcription, and Screener Creation. For a comprehensive overview of all our services, please refer to the matrix tabs above.

As our company evolves, we constantly assess opportunities to expand our service offerings. Any new services will be promptly communicated to our clients once they become available.
I would like to get on a call to discuss my needs further. How do I do that?

We're eager to connect with you to dive deeper into your unique requirements. Kindly schedule a meeting with us using the form provided below. Looking forward to our conversation!

Where do you source your participants from?
We are committed to continually expanding our panel to ensure the highest quality and diversity. To achieve this, we employ a variety of methods including:
  • Utilizing targeted advertisements and outreach campaigns across multiple Social Media Platforms.
  • Encouraging referrals from our existing panel members, who serve as valuable ambassadors for our community.
  • Engaging in grassroots outreach efforts to connect with individuals from diverse backgrounds and demographics.
  • Implementing additional strategies tailored to our evolving needs and objectives.

Through these initiatives and more, we strive to cultivate a vibrant and inclusive panel that accurately represents the diverse perspectives and experiences of our community.
How does your company detect and manage participants who exhibit inattentive or fraudulent behavior during your processes?
To ensure the quality and engagement of our recruited participants and minimize the occurrence of inattentive or fraudulent behavior, we employ several rigorous methods, including:
  • Identifying and addressing participants who exhibit unusually fast completion times or consistent response patterns.
  • Scrutinizing responses for extreme values, nonsensical or conflicting answers, and discrepancies with our database information.
  • Implementing trap questions and open-ended queries to assess panel quality.
  • When feasible, conducting random telephone validations of a portion of surveys, subject to client approval as additional costs may accumulate.

Despite our efforts to minimize such occurrences, we understand that challenges may arise, and occasionally a poor quality participant may slip through. Therefore, we offer the following Participant Quality Guarantee: in the event of any fraudulent activity, we will endeavor to replace affected participants at no additional cost to you. However, please note that depending on project circumstances, replacement may not always be feasible. Nevertheless, we are committed to collaborating with you and your team to address any issues promptly and effectively.
What is your process for recruitment?
We recruit with a mix of our organically grown panel, as well as custom outreach. We utilize primarily social media targeting for our custom outreach, but do use additional methods when needed.

We have a two-part screening process to adequately vet our respondents prior to confirming their participation. We initially screen online with a programmed survey of your screener. Our highly trained recruitment team follows up with those qualified per the first screening round, and open-endedly rescreens participants over the phone. Our two-part method helps to ensure we are only recruiting the most qualified participants.

Our recruitment team shares daily updates with all clients on all projects. We will send a recruitment grid outlining newly recruited participants, as well as a detailed email with applicable analysis explaining the details of each days' recruiting efforts.
Is your panel utilized solely for market research purposes?
Yes, our panel is primarily dedicated to market research purposes. We have curated a diverse and engaged community of participants who are eager to provide valuable insights and feedback on various products, services, and trends. Our panel members are carefully selected and recruited as participants, ensuring that our clients receive comprehensive and representative feedback for their research projects.
Can I utilize the participants you recruit for us for future research?

No, you cannot utilize the participants we recruit for future research without going through us. This policy is in place to safeguard the personally identifiable information (PII) of our participants and maintain their privacy and confidentiality. As stewards of sensitive data, we adhere to strict data protection regulations and ethical standards. Any future research involving our recruited participants must be coordinated through our platform to ensure compliance with privacy laws and to uphold the trust and integrity of our panel members. We are committed to facilitating responsible and ethical research practices while prioritizing the protection of participant privacy.

We would like to see your answers to the Esomar 37. Where can I find them?

You can find our answers to the Esomar 37 questions here: Coming Soon!

How does your company ensure data security and confidentiality?

Ensuring the security and confidentiality of our clients' data is of utmost importance to us. Our company adheres to stringent security protocols and industry best practices to safeguard sensitive information. This includes implementing encryption technologies, access controls, regular security audits, and compliance with relevant data protection regulations such as GDPR and HIPAA. Additionally, our team undergoes rigorous training to uphold the highest standards of data privacy and security in all aspects of our operations.  Our Privacy Policy can also also be found here: Privacy Policy.