While often overlooked compared to consumer research, B2B market research is undergoing transformative changes. In 2025, expect new methodologies to tackle the complexity of the B2B landscape.

The rise of collaborative intelligence is enabling companies to co-create solutions with partners and clients. Account-based marketing (ABM) insights are providing granular data to target specific companies. Lastly, longitudinal studies are gaining traction to track business decisions and outcomes over time.

Key Points:

• Collaborative Intelligence: Co-creating insights with partners for better alignment.
• ABM Insights: Leveraging precise data to focus on key accounts.
• Longitudinal Studies: Tracking and analyzing trends over extended periods.

In 2025, B2B market research will emphasize collaboration, precise targeting, and longitudinal approaches to better understand business needs.

Elevate your B2B research strategy. Contact us to explore how these trends can work for your brand.

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